I'm not selling anything
But I still advertise daily. I have about 30 seconds to capture your attention, even if you are not visiting via a blog traffic site you are not likely to read on, unless I capture your attention right away. If I had titled this post "The power of advertising", would you have kept reading? I know I wouldn't.
Don't you just love to hate the stereotypical adverts of cleaning products? Or the stereotypical nappie adverts? Are fathers not a target market for nappies?
According to Cory Noonan there is a reason behind the madness of advertising,
"Sorry about the stereotypes, but I've got 30 seconds to tell a story about an absent-minded scientist. What does an absent-minded scientist look like? Black? Female? 19-years-old? 80? Glasses? Tuxedo?"
I grew up in advertising, with my parents running their own agency from home I was almost fed advertising with my baby milk. So I will buy a product because I like their adverts, but I do it consciosly. I will also stop buying a brand if their advertising goes down hill.
I love a good advert.
Sparkles by Sparkling at 9:28 am
2 Comments:
I don't know if how good an ad is affects whether or not I buy a product. But I DO know that if that ad is objectionable, in poor taste or just strikes me as wrong or bad I will absolutely refuse to buy that product.
I work at night and tape most of the televesion shows that I care to watch, so advertising may have less of an impact - the fast forward button works well.
BUT - here in Canada we have had two campaigns that caught my attention.
Burger King - based on "Night of the Living Dead, except the chickens have taken over.
Milk Marketing Board - the Bovine Phoneline.
Even with these great ads, I never eat at Burger King and two quarts of milk last nearly a month.
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